ABOUT THE BRAND
For Love & Lemons is the newest evolution of contemporary women’s fashion. Specializing in blended fabrics that combine elasticity, durability and comfort, For Love & Lemons creates unique silhouettes featuring custom detailing and finishes. The Southern California based lifestyle brand features chic party dresses, leggings and fashion tops.
ABOUT THE FOUNDERS
For Love & Lemons founders, Gillian Mahin & Laura Hall, began their lifelong friendship when they were little girls in the foothills of Jackson Hole, Wyoming. It was here they discovered their first successful business – a lemonade stand. They quickly became the talk of the town with their high energy attitudes and unique style of lemonade. But it was less about the lemons, and more about the love.
Over the years, they studied marketing and fashion, traveled the world and ended up working with a contemporary design firm in Sydney, Australia. With an unprecedented amount of inspiration, about a thousand design sketches and a newly discovered take on their design aesthetic they returned to the United States and immediately began hand sewing the first For Love & Lemons collection.
Their rebellious, cool, casual take on fashion has garnered worldwide attention from fashion bloggers, stylists, retailers and fashionistas alike. For Love & Lemons will be available in select retailers around the globe in 2011.
ABOUT THE FOR LOVE & LEMONS GIRL
She is effortlessly chic. She loves life, freedom and only the best parties. She is controversial and adventurous, but never reckless. She stands out on her own. She is the new tomboy. She knows what she wants. And exactly how to get it.